Experienced. Copywriter. All media.

Volunteer recruitment -
Samaritans needed more volunteers at night to listen to callers. I developed a series of copy concepts to recruit night volunteers, which were tested in research. The winning idea was developed into a successful campaign.

Email campaign -
Concepts and copy for an ongoing email trigger campaign to thank regular customers - and to encourage lapsed and infrequent cinemagoers to return to the big screen. Unable to use imagery from the films, copy took centre stage (quite right too!)

Corporate pensions -
I worked as part of a team to plan and create a website for employers who chose Zurich as their pension provider. Innovative content – including apps, videos, tools and animations – helped employees engage with their workplace pension. Who said pensions are boring!

My other projects for Zurich include B2B pensions, corporate risk, investment, salesforce tools and presentations, propositions development.

Trees Appeal 2020 -
The pandemic brought the issue of access to and our need for nature to the forefront. Quality green space is not only sparse but is declining. The green gap is growing wider. For this campaign I developed the creative theme, and wrote copy asking supporters to make a donation to help the charity campaign for more green space.

Projects for marketing materials across Halifax, Lloyds and Bank of Scotland brands -
Examples: Credit cards, Investing/share dealing, Car insurance, ISA, Contactless, Wealth International banking, Current account, Student account, SIPPs, Mortgages, Club Lloyds, General insurance, Business banking, Will writing, Help to Buy, Loans, Mobile Banking.

Media: emails, direct mail, leaflets, inserts, brochures, landing pages, website copy, online assets, in-branch literature.

Fundraising -
The Children’s Trust is the UK's leading charity for children with brain injury. I work closely with the charity on projects including legacy campaigns, supporter appeals and their regular supporter magazine Inspire, shown here.